Lost in the Cookieless World?

We Know the Way

If your strategy is tied to third-party data, it's time to pivot. In a digital landscape where user consent is paramount, we offer a versatile solution.

Even when users disable third-party cookie tracking, our platform analyzes and reports campaign and channel data. This inclusive approach ensures that no valuable data is missed and user behavior and preferences are better understood.

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According to Google, 76% of visitors ignore cookie banners.

In a world without third-party cookies, over half of digital marketing strategies face a potential crisis. Traditionally, campaigns rely on data from multiple external providers – about %53 on average.

The loss? A significant chunk of valuable audience insights, leading to less effective targeting and decreased campaign efficiency. Without adapting, businesses risk falling behind in a rapidly evolving market.

Seeing Beyond Cookies

Who needs third-party cookies when you have Orphex?

Our ML-powered solution for cookieless data tracking ensures you continue to receive accurate, meaningful insights into your web traffic. Our platform offers clear, future-proof marketing insights. We do this while upholding the highest standards of user privacy. With Orphex, you’re not just adapting to changes; you’re leading the charge towards a future where data accuracy and privacy go hand-in-hand.

How we do it?

While doing this, we maintain the highest privacy standards while utilising GA4 and Google's infrastructure, enabling a seamless installation with time and cost savings.

And without the need for an extra implementation

Conversion Tracking

Google points out the conversion modeling under the consent mode, however Orphex gives you more than 50% of the data that you have in normal circumstances.

With Orphex, you not only analyze results, but also ensure that your strategies remain strong with insights and recommendations.

Detailed Reporting

With the consent mode implementation, Google assures that behavioral modeling which uses ML model to estimate the behavior of users who decline analytics cookies.

With Orphex's unique solution, comprehensive reporting becomes more accurate. You can create comprehensive reports without data loss, regardless of cookie limitations.

Product Performance Analysis

Analyze detailed sales data for each product and understand which products perform best. With the insights gained, ensure your marketing efforts are always on-point, targeted and effective. Guide your next big move.

Channel & Campaign Insights

Analyze the effectiveness of your channels and campaigns with precision. Accurately measure the return on ad spend. Our platform ensures that every decision, every strategy, is backed by reliable data – even in a cookieless environment.

With Orphex, uncertainty becomes clarity. In the cookieless future, we guide you to precise, actionable insights.

Analyse real traffic sources, understand user behavior, and do it all while respecting user privacy. It's time to embrace a world where data accuracy and privacy aren't just possible – they're your new superpowers.

Ready to own the future of digital marketing?

Join Orphex's cookieless universe.

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"With Orphex, we can extract insights from our large data pool without difficulty and optimize all our processes accordingly."

Şeyma Demir

Digital Channels Business Development Executive

"Orphex provides actionable recommendations for every stage of the customer journey, across all marketing processes handled by different teams. Now, on one platform, we see the whole picture, eliminating siloed unsighted decision-making."

Arda Genç

Chief Digital Officer

"Orphex allows everyone on our team to work towards the same high level goals rather than in silos. The best part for us is the time savings it created for campaign optimization and eliminated the need for additional headcount. Now, even junior people on the team can optimize campaigns with the same level of know-how of someone with a couple years more experience."

Başak Bitlislioğlu

VP Performance Marketing

"The team at Edenred was in search of a solution adept at handling our complexities, one that could meet our precise needs. Orphex fulfilled this need perfectly. Gone are the days of struggling with multiple platforms. Orphex has saved us an invaluable amount of time by centralising our paid marketing insights. It's not just about time saved; it's also about significant financial savings. At Edenred, with Orphex, we start every day with a clear advantage."

Zeynep Ege Dura

Head Of Marketing